So, when we talk about essay writing service such as WriteAnyPaper or another good educational service, where students can ask "do my paper cheap and fast" and service will do it in short-term period and where they can read some educational articles about education we need to remember about analyze content of our competitors!
For example, if you felt that a webpage you have found in the past was really well written, try to read it again and pay attention to the sentences that engaged you and influenced your decision to continue reading it. The same can be said about website layouts as well.
If you feel that a website is well constructed and easy to navigate, try to pay closer attention to the details an figure out which elements in particular are contributing to that experience. Then try replicating that on your own sites.