Use keywords on your website
Keywords are the words or phrases a customer uses when they do a search. For example, 'flowers online' and 'where do I buy flowers online' are both considered to be keywords.
Matching the keywords used on your website with the words used by customers when they search for you is an important part of SEO. Add popular keywords or phrases to your website or use app promotion service. These words can be used in places such as page titles, in content or even as the name of the image file you’re using.
Use keywords that are relevant to your business, services or location. Anything that a customer would use in a search engine can be considered a keyword or phrase.
Good luck!