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Site design makes for a pretty package, but what's inside is what really matters. A site needs to have substance — not thoughtless filler content. Quality content is useful, clear, and guides your audience toward actions you want them to take. SEO should be planned for and woven into the content. SEO can be thoughtfully and tastefully executed with a conversational tone that integrates keywords and phrases that don’t distract from your message.

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There are several ways of growing your business by making your product or service available to a new pool of customers. Open stores in new locations: New locations can also be virtual, such as a website with an online store. This allows you to put your product in front of new customers in a new market.

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Inbound Marketing.
Inbound is far and away the most effective B2B marketing strategy because it leverages the strengths of the majority of the other nine strategies to attract, engage, and delight customers.

Free traffic—as opposed to paid traffic that comes from things like purchased ads—is often hard to come by for new websites. You can start blogging to drive traffic, but it takes time before you start seeing results. While you grow your own audience, guest posting gives you a way to get in front of someone else’s. Not only does this drive traffic back to your website, but the links to your site will help with search engine optimization.

Before starting the research and contacting potential candidates, invest some time in writing specifications, functionality documents, and other documents that are necessary to define your project or future application. This will allow you to better understand your criteria for the future partner and economize time during the discussion process.